How accounting firms help E-Commerce businesses in competitive markets like Melbourne or elsewhere?

December 24, 2022

Introduction to E-Commerce Operations

E-Commerce companies face a variety of challenges such as tracking inventory and sales across different platforms, detecting and preventing fraud, accounting for digital goods in a unique way, managing returns, establishing payment gateways, optimizing shipping costs, meeting tax requirements, enhancing user experience, integrating with ERP and CRM systems, supporting multiple languages, and personalizing shopping experiences. These diverse issues require solutions that are adapted to the specific needs of the e-commerce platform.

Introduction to Accounting problems faced by E-Commerce businesses

E-commerce businesses face many challenges when it comes to accounting and financial management. The main issues include managing multiple currency transactions, complying with changing tax regulations, keeping track of customer data, documenting expenses, monitoring stock levels and understanding the true cost of inventory and the valuation of financial assets. These difficulties can lead to issues such as uncertain taxation and regulation, difficulty in valuing the business and difficulty in understanding the business and its profitability. Companies must also have accurate customer data and be able to document expenses in order to succeed and maximize profits.

More often than not, accounting is not integrated into the business system, resulting in poor data quality and an increase in human errors in the process which gives rise to a number of issues namely:

  • Uncertainty about taxation and other regulatory requirements of different countries.
  • The difficulty of valuing the business for a merger, acquisition or for other financing purposes like loans.
  • High capital requirements to finance a physical backend store or a fulfilment centre.
  • Difficulty of understanding the business and its profitability.
  • Difficulty in understanding the true cost of inventory.
  • Difficulty in determining an accurate depreciation of financial assets.
  • Difficulty in accurately valuing fixed assets.
  • Difficulty in the selection of the appropriate financial statements and other relevant information for financial statement reporting.

Top 4 specific accounting challenges faced by E-commerce businesses

  1. Global Tax Compliance: E-commerce companies must comply with multiple taxes in different countries, making the accounting process more complex. Global tax compliance is the process of understanding various tax laws in various jurisdictions and working to ensure that a company is in compliance with those laws. This includes understanding how to calculate, report, and pay the applicable taxes in each jurisdiction, as well as understanding any other requirements or special considerations. Additionally, companies may need to consider the impact of global tax treaties and other factors when making decisions about their taxes. Global tax compliance can be a daunting task, but it is a necessary part of running an e-commerce business.
  • Reconciling Online Payments: With multiple payment options, reconciling payments between the website and bank accounts can be a challenge. Reconciling online payments is a difficult task because there are many different payment options and multiple bank accounts that need to be tracked. Companies must be able to accurately track when payments are made, which payment method was used, and who made the payment in order to ensure that payments are properly reconciled. Companies must also be able to monitor their accounts and reconcile payments regularly in order to ensure that discrepancies do not occur. Reconciling online payments requires a thorough understanding of the company’s payment systems and processes, as well as a clear plan for how to handle discrepancies when they arise. Companies must also be sure to adhere to payment best practices in order to reduce the risk of payment errors and to ensure an efficient and accurate payment process.
  • E-Commerce Platforms: E-commerce platforms face a variety of accounting challenges, including proper tracking of revenue and expenses, managing taxes, and calculating the cost of goods sold. These platforms also need to maintain accurate records of their customers and ensure that their financial data is kept secure. Additionally, they must be able to quickly generate financial statements to meet regulatory requirements, and ensure that their financial processes are efficient and compliant. Accounting for revenue generated from multiple e-commerce platforms requires detailed reporting. The challenge is to develop a system that can track and integrate sales data from multiple sources, across different countries.
  • Refunds and Chargebacks: Processing refunds and chargebacks with multiple payment gateways can be tricky. Each payment gateway will have different processes for processing refunds and chargebacks, so it’s important to familiarize yourself with each gateway’s policies before attempting to process any refund or chargeback. Additionally, some payment gateways may have additional fees associated with refund/chargeback processing, so you’ll need to factor those into your calculations when determining the best way to handle these transactions.

What we have said so far can be summarized to these 5 meaningful goals for E-commerce businesses from accounting and financial standpoint:

  1. Managing multiple currency transactions: E-commerce businesses have to manage transactions in multiple different currencies, which presents a complex accounting issue.
  • Complying with changing tax regulations: Companies must ensure that their tax requirements are up to date and in compliance with different countries’ regulations.
  • Keeping track of customer data: E-commerce businesses must have accurate and up-to-date customer information, including address, payment method, and other relevant data.
  • Documenting expenses: It can be difficult to keep track of expenses related to digital products and services.
  • Monitoring stock levels: Businesses must monitor their stock levels and understand the impact of different sales channels on these levels.

So, how exactly can accounting firms help E-commerce businesses in competitive markets like Melbourne or elsewhere?

Accounting firms like HOC can help e-commerce businesses in a variety of ways, including but not limited to:

  1. Setting up financial systems: A qualified accountant can help ensure that the financial systems and processes within an e-commerce business are set up properly and accurately. This will ensure that all transactions are tracked and reported accurately, which is essential for maintaining regulatory compliance.
  • Tax planning: E-commerce businesses must be aware of all applicable taxes and ensure that they are in compliance with applicable laws. A qualified tax accountant can help ensure that all applicable taxes are paid on time and accurately.
  • Financial forecasting: An experienced accountant can help e-commerce businesses prepare accurate financial forecasts, allowing them to make informed decisions about key financial issues, such as budgeting for capital expenditure, cash flow management, and investing for future growth. Financial forecasts can also help to identify and address potential problems before they become serious, as well as help to inform business strategies.

4 Broad Solutions to 4 Broad Problems

#1 Solution to Global Tax Compliance

Accounting firms can help companies understand and comply with the various tax regulations and laws in each country, including VAT taxes, income taxes, and other local taxes. In addition, firms can help companies create a global tax strategy that minimizes their liability and increases compliance across multiple jurisdictions. They can also assist with filing returns and navigating the complexities of different country-specific tax laws.

#2 Solution to E-commerce Platform related challenges and Platform induced issues

Accounting firms help the E-commerce business owners to generate a customized system that can track and integrate sales data from multiple sources, across different countries. This system should be able to generate comprehensive reports such as income statements, balance sheets, and cash flows. It should also be able to provide detailed insights into the performance of each platform, the customer behaviour, the marketing efforts, and the profitability of each product line.

#3 Solution to Reconciliation issues

Accounting firms can help by setting up a system to ensure accuracy and timeliness. This starts with creating a record of all online payments made, including the amount paid, date of payment, and payment method. Each online payment should be compared to the corresponding bank statement, to ensure accuracy and completeness. This can be done manually or with the help of specialized software. Additionally, the accounting firm can provide regular reports to ensure all payments are accounted for and accurate.

#4 Solution to challenges related to Refunds and Chargebacks

Accounting firms specialize in helping companies manage their finances, so they can help ecommerce companies stay ahead of chargebacks and refunds by analyzing the financial aspects of their operations. They can provide guidance on how to implement policies that protect the company from fraudulent chargebacks, as well as provide consulting on how to optimize costs associated with refunds and chargebacks. They can also help the company prepare for and handle any disputes that may arise. Accountants can also review the company’s existing financial procedures to identify any potential weaknesses in the system that could lead to chargebacks or refunds.


Competent accounting firms like Hughes O’Dea Corredig can help e-commerce businesses by providing services such as tax accounting, business advisory, financial forecasting, and budgeting with a unique focus on the challenges that are specific to E-commerce industry. They can also provide tax planning advice and keep track of the latest laws and regulations that may affect the business. With their expertise, they can identify areas of potential savings or additional revenue streams to help the business grow. Accounting firms can also provide cash flow and risk management solutions, as well as audit services to ensure accurate records and compliance with applicable regulations.

Check out the full suite of accounting services offered at Hughes O’Dea Corredig via our Melbourne office.

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